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New products management / Merle Crawford, Anthony Di Benedetto.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 9th edDescription: xviii, 558 p. : ill. ; 24 cmISBN:
  • 9780073529882
  • 0073529885
Subject(s): LOC classification:
  • HF5415.153 .C72 2008
Contents:
The menu -- The new products process -- Opportunity identification and selection: Strategic planning for new products -- Preparation and alternatives -- Problem-based ideation: Finding and solving customer's problems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Design -- Development team management -- Product use testing -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Mang'u Campus General Stacks Non-fiction HF5415.153 .C72 2008 (Browse shelf(Opens below)) C.1 Available Z006058
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415.153 .C72 2008 (Browse shelf(Opens below)) C.2 Available Z007857

Includes bibliographical references (p. 505-508) and index.

The menu -- The new products process -- Opportunity identification and selection: Strategic planning for new products -- Preparation and alternatives -- Problem-based ideation: Finding and solving customer's problems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Design -- Development team management -- Product use testing -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues.

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