New products management / Merle Crawford, Anthony Di Benedetto.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 9th edDescription: xviii, 558 p. : ill. ; 24 cmISBN:- 9780073529882
- 0073529885
- HF5415.153 .C72 2008
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.153 .C72 2008 (Browse shelf(Opens below)) | C.1 | Available | Z006058 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.153 .C72 2008 (Browse shelf(Opens below)) | C.2 | Available | Z007857 |
Includes bibliographical references (p. 505-508) and index.
The menu -- The new products process -- Opportunity identification and selection: Strategic planning for new products -- Preparation and alternatives -- Problem-based ideation: Finding and solving customer's problems -- Analytical attribute approaches: Introduction and perceptual mapping -- Analytical attribute approaches: Trade-off analysis and qualitative techniques -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Design -- Development team management -- Product use testing -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues.
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