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Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Contributor(s): Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN:
  • 0030103525
Subject(s): LOC classification:
  • HF5415.123 .S54 1997
Contents:
The concept, practice and environment of integrated marketing communications -- Targeting integrated marketing communications -- Personal selling -- Advertising management -- Sales promotion management -- Supportive marketing communications tools.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.123.S54 1997 (Browse shelf(Opens below)) C.1 Available Z007181

Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.

Includes bibliographical references and index.

The concept, practice and environment of integrated marketing communications -- Targeting integrated marketing communications -- Personal selling -- Advertising management -- Sales promotion management -- Supportive marketing communications tools.

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