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International marketing / Cateora, Philip R...[et.al].

By: Contributor(s): Material type: TextTextPublication details: Boston. : McGraw Hill, 2009.Edition: 10th edDescription: xxxi,721 p. : ill. ; 25 cmISBN:
  • 0071156739
  • 9780071156738
Subject(s): LOC classification:
  • HF1009.5 .C35 1999
Contents:
An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF1009.5.C35 1999 (Browse shelf(Opens below)) C.1 Available Z007276

Includes index.

An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material.

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