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Principle of Marketing/ Phillip Kotler and Garry Armstrong

By: Material type: TextTextPublication details: New York: Pearson Education; 1991.Edition: 5thDescription: xv,711p. : ill. ; 24mISBN:
  • 0876927045
LOC classification:
  • HF 5415 .K6314 1991
Contents:
Part 1: understanding marketing and marketing management process -- Part 2: analyzing market opportunities -- Part 3: selecting target markets -- Part 3: selecting targets markets -- Part four: developing the marketing mix -- Part five: managing the marketing effort -- Part six: extending marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415 .K6314 1991 (Browse shelf(Opens below)) C1 Available Z007285

includes index and bibliography

Part 1: understanding marketing and marketing management process -- Part 2: analyzing market opportunities -- Part 3: selecting target markets -- Part 3: selecting targets markets -- Part four: developing the marketing mix -- Part five: managing the marketing effort -- Part six: extending marketing.

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