Principle of Marketing/ Phillip Kotler and Garry Armstrong
Material type: TextPublication details: New York: Pearson Education; 1991.Edition: 5thDescription: xv,711p. : ill. ; 24mISBN:- 0876927045
- HF 5415 .K6314 1991
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .K6314 1991 (Browse shelf(Opens below)) | C1 | Available | Z007285 |
includes index and bibliography
Part 1: understanding marketing and marketing management process -- Part 2: analyzing market opportunities -- Part 3: selecting target markets -- Part 3: selecting targets markets -- Part four: developing the marketing mix -- Part five: managing the marketing effort -- Part six: extending marketing.
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