Basic Marketing : a managerial perspective / Pascale, G. Quester.

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Material type: Text

TextPublication details: Australia : McGraw-Hill, c2001.Edition: 3rd edDescription: xvi, 743 p. : ill. ; 28 cmISBN:

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Contents:

Introduction -- Strategic issues in marketing -- The marketing mix -- Planning, implementing and controlling.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Zetech Library - Ruiru Campus General Stacks	Non-fiction	HF5415.13 .Q47 2001 (Browse shelf(Opens below))	C.1	Available	Z007609

Introduction -- Strategic issues in marketing -- The marketing mix -- Planning, implementing and controlling.

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