Cases and problems in contemporary retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell.
Material type: TextPublication details: Plano, Tex. : Business Publications, 1982.Description: xiv, 346 p. : ill. ; 25 cmISBN:- 0256027579 (pbk.)
- HF5429 .M326 1982
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5429 .M326 1982 (Browse shelf(Opens below)) | C.1 | Available | Z007669 |
"Index of cases": p. 346.
Bibliography: p. 309-314.
The marketing concept, the consumer, and environmental dynamics -- Strategic planning and marketing strategy; organizational structure, personnel management, and careers -- Retail finance, accounting, and expense and merchandise management -- Strategic dimensions of retail pricing, vendor relationships, distribution planning, and channel relationships -- Retail policy decisions relating to promotions, services, store location, store design and layout and merchandise presentation.
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