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Cases and problems in contemporary retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell.

By: Contributor(s): Material type: TextTextPublication details: Plano, Tex. : Business Publications, 1982.Description: xiv, 346 p. : ill. ; 25 cmISBN:
  • 0256027579 (pbk.)
Subject(s): LOC classification:
  • HF5429 .M326 1982
Contents:
The marketing concept, the consumer, and environmental dynamics -- Strategic planning and marketing strategy; organizational structure, personnel management, and careers -- Retail finance, accounting, and expense and merchandise management -- Strategic dimensions of retail pricing, vendor relationships, distribution planning, and channel relationships -- Retail policy decisions relating to promotions, services, store location, store design and layout and merchandise presentation.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5429 .M326 1982 (Browse shelf(Opens below)) C.1 Available Z007669

"Index of cases": p. 346.

Bibliography: p. 309-314.

The marketing concept, the consumer, and environmental dynamics -- Strategic planning and marketing strategy; organizational structure, personnel management, and careers -- Retail finance, accounting, and expense and merchandise management -- Strategic dimensions of retail pricing, vendor relationships, distribution planning, and channel relationships -- Retail policy decisions relating to promotions, services, store location, store design and layout and merchandise presentation.

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