Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Marketing for Managers / J. J. Hearne.

By: Material type: TextTextPublication details: Melbourne : Edward Arnold Pty, 1979.Description: ix, 359 p. : 24 cmISBN:
  • 0726710547
LOC classification:
  • HF5415.13 .H43 1979
Contents:
Marketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .H43 1979 (Browse shelf(Opens below)) C.1 Available Z007851

Includes index.

Marketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control.

There are no comments on this title.

to post a comment.