Marketing for Managers / (Record no. 3879)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00872nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814152016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160520b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0726710547 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .H43 1979 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hearne, J. J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for Managers / |
| Statement of responsibility, etc | J. J. Hearne. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Melbourne : |
| Name of publisher, distributor, etc | Edward Arnold Pty, |
| Date of publication, distribution, etc | 1979. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 359 p. : |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .H43 1979 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 20/05/2016 | 6307 | 2 | HF 5415.13 .H43 1979 | Z007851 | 04/01/2024 | 15/06/2023 | C.1 | 20/05/2016 | Books |