Marketing for Managers / J. J. Hearne.
Material type: TextPublication details: Melbourne : Edward Arnold Pty, 1979.Description: ix, 359 p. : 24 cmISBN:- 0726710547
- HF5415.13 .H43 1979
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .H43 1979 (Browse shelf(Opens below)) | C.1 | Available | Z007851 |
Includes index.
Marketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control.
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