Marketing for Managers /
Hearne, J. J.
Marketing for Managers / J. J. Hearne. - Melbourne : Edward Arnold Pty, 1979. - ix, 359 p. : 24 cm.
Includes index.
Marketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control.
0726710547
HF5415.13 / .H43 1979
Marketing for Managers / J. J. Hearne. - Melbourne : Edward Arnold Pty, 1979. - ix, 359 p. : 24 cm.
Includes index.
Marketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control.
0726710547
HF5415.13 / .H43 1979