Marketing Management / Philip Kotler.
Material type: TextPublication details: New Jersey; Prentice Hall, 2000Edition: Millennium editionDescription: xxxii, 718 p. : ill. ; 26 cmISBN:- 0130156841
- HF5415.13 .K68 2000
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .K68 2000 (Browse shelf(Opens below)) | C.1 | Available | Z007924 |
Includes bibliographical references and index.
Understanding marketing management -- Analyzing marketing opportunities -- Developing marketing strategies -- Making marketing decisions -- Managing and delivering marketing programs.
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