Questionnaire desigh: How to plan, structure and write survey material for effective market research/ Ian Brace.

Include indexes.

Introduction -- Knowing your questionnaire before you begin -- Which is the appropriate data collection media -- How to plan a questionnaire -- An overview of question types -- Understand different data types created by questions-- Selecting and creating appropriate rating scales -- Asking behavioral questions for the best data -- Measuring attitude and image : issues and solutions -- Writing effective questions -- Creation a a questionnaire for an online survey -- Engaging respondents in online surveys -- Creating a questionnaire for interviewers or paper self-completion -- Comparing questionnaire capabilities in online survey system -- How to pilot a questionnaire -- Ethical issues when writing a questionnaire -- Understanding social desirability bias in question responses -- Building and designing questionnaires for international surveys.