Questionnaire desigh: (Record no. 4914)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01411cam a22001697i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191230s2019 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481971 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5414.3 |
| Item number | .B73 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brace Ian. |
| 245 ## - TITLE STATEMENT | |
| Title | Questionnaire desigh: |
| Remainder of title | How to plan, structure and write survey material for effective market research/ |
| Statement of responsibility, etc | Ian Brace. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Kogan page, |
| Date of publication, distribution, etc | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 382p.: |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Knowing your questionnaire before you begin -- Which is the appropriate data collection media -- How to plan a questionnaire -- An overview of question types -- Understand different data types created by questions-- Selecting and creating appropriate rating scales -- Asking behavioral questions for the best data -- Measuring attitude and image : issues and solutions -- Writing effective questions -- Creation a a questionnaire for an online survey -- Engaging respondents in online surveys -- Creating a questionnaire for interviewers or paper self-completion -- Comparing questionnaire capabilities in online survey system -- How to pilot a questionnaire -- Ethical issues when writing a questionnaire -- Understanding social desirability bias in question responses -- Building and designing questionnaires for international surveys. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | HF 5415.3 |
| Call number prefix | HF 5415.3 |
| Call number suffix | .B73 2018. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 29/05/2021 | 7900 | 3 | 1 | HF 5415.3 .B73 2018 | Z009561 | 04/01/2024 | 15/06/2023 | C1. | 29/05/2021 | Books |