Questionnaire desigh: How to plan, structure and write survey material for effective market research/ Ian Brace.
Material type: TextPublication details: London: Kogan page, c2018.Edition: 4th edDescription: viii, 382p.: 24 cmISBN:- 9780749481971
- HF 5414.3 .B73 2018
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.3 .B73 2018 (Browse shelf(Opens below)) | C1. | Available | Z009561 |
Include indexes.
Introduction -- Knowing your questionnaire before you begin -- Which is the appropriate data collection media -- How to plan a questionnaire -- An overview of question types -- Understand different data types created by questions-- Selecting and creating appropriate rating scales -- Asking behavioral questions for the best data -- Measuring attitude and image : issues and solutions -- Writing effective questions -- Creation a a questionnaire for an online survey -- Engaging respondents in online surveys -- Creating a questionnaire for interviewers or paper self-completion -- Comparing questionnaire capabilities in online survey system -- How to pilot a questionnaire -- Ethical issues when writing a questionnaire -- Understanding social desirability bias in question responses -- Building and designing questionnaires for international surveys.
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