Questionnaire desigh: How to plan, structure and write survey material for effective market research/
Brace Ian.
Questionnaire desigh: How to plan, structure and write survey material for effective market research/ Ian Brace. - 4th ed. - London: Kogan page, c2018. - viii, 382p.: 24 cm.
Include indexes.
Introduction -- Knowing your questionnaire before you begin -- Which is the appropriate data collection media -- How to plan a questionnaire -- An overview of question types -- Understand different data types created by questions-- Selecting and creating appropriate rating scales -- Asking behavioral questions for the best data -- Measuring attitude and image : issues and solutions -- Writing effective questions -- Creation a a questionnaire for an online survey -- Engaging respondents in online surveys -- Creating a questionnaire for interviewers or paper self-completion -- Comparing questionnaire capabilities in online survey system -- How to pilot a questionnaire -- Ethical issues when writing a questionnaire -- Understanding social desirability bias in question responses -- Building and designing questionnaires for international surveys.
9780749481971
HF 5414.3 / .B73 2018
Questionnaire desigh: How to plan, structure and write survey material for effective market research/ Ian Brace. - 4th ed. - London: Kogan page, c2018. - viii, 382p.: 24 cm.
Include indexes.
Introduction -- Knowing your questionnaire before you begin -- Which is the appropriate data collection media -- How to plan a questionnaire -- An overview of question types -- Understand different data types created by questions-- Selecting and creating appropriate rating scales -- Asking behavioral questions for the best data -- Measuring attitude and image : issues and solutions -- Writing effective questions -- Creation a a questionnaire for an online survey -- Engaging respondents in online surveys -- Creating a questionnaire for interviewers or paper self-completion -- Comparing questionnaire capabilities in online survey system -- How to pilot a questionnaire -- Ethical issues when writing a questionnaire -- Understanding social desirability bias in question responses -- Building and designing questionnaires for international surveys.
9780749481971
HF 5414.3 / .B73 2018