Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Introduction to mass communication : by Stanley J. Baran. Media literacy and culture /

By: Material type: TextTextPublication details: USA: Mac Graw-Hill, c2013Edition: 8th ed. African editionDescription: xxii, 474p.: 29 cmISBN:
  • 9781121914063
Subject(s): Additional physical formats: Online version:: Introduction to mass communication.DDC classification:
  • 302.23 23
LOC classification:
  • P90 .B37 2013
Contents:
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
Summary: "McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction P90 .B37 2013 (Browse shelf(Opens below)) C2 Available Z010270
Books Books Zetech Library - TRC General Stacks Non-fiction P90 .B37 2013 (Browse shelf(Opens below)) C1 Available Z010065

Includes bibliographical references and index.

Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.

"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--

There are no comments on this title.

to post a comment.