Handbook of media managemnet and economics / edited y Alan B. Albarran, Bozena I. Mierzejewska & Jaemin, Jung.
Material type: TextPublication details: New York: Routledge:Taylor and Francis Group, c2018.Edition: 2nd edDescription: xix, 476p.: ill.; 25 cmISBN:- 9781138729315
- P96.M34 .H36 2018
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | P96.M34 .A43 2018 (Browse shelf(Opens below)) | C1 | Available | Z010244 |
Includes bibliographies and indexes.
Media management and economics reseach: A historical review -- Theoretical approaches in media management research revised -- Evolving research andtheories in media economics -- Media management and economics research in Asia -- Media management and economics research in Latin America: challenges and opportunities for scholars in the field --Human resource management inthe media -- strategic management -- Issues in financial management -- Advertsing im media management and economics -- Markting and brading -- Meda policy -- Mergers and acquisitions and their performance -- Content/ program distribution -- Media innovation:three strategic approaches to business transformation -- Media entrepreneurship -- Social media -- Mobile media -- Multiplatform;a distribution perspective -- multiplatform:a consumption perspective -- media globalization -- Changes in journalism in the digital age: the evolution of news angela powers and Jingyan Zhao -- Methodological approaches in media management and economics -- Audience measurement and analysis -- The transformat of advertising agencies in a Digital world -- Big data and media management -- Media mangement research in the twenty-first century -- Future directions for media economics research.
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