Marketing Research :
Malhotra, Naresh K.
Marketing Research : An applied orientation / Naresh K. Malhotra. - Upper Saddle Rivever, New Jersey : Prentice Hall, Inc., 1996. - xxi,891p. : ill. ; 24 cm.
Includes Index.
Introduction and early phases of marketing research -- Research design formulation -- Data collection -- Data preparation and analysis -- Communicating the research project -- International and ethical dimensions.
9780131257337
Marketing Research
HF5415.2 / .M29 1996
Marketing Research : An applied orientation / Naresh K. Malhotra. - Upper Saddle Rivever, New Jersey : Prentice Hall, Inc., 1996. - xxi,891p. : ill. ; 24 cm.
Includes Index.
Introduction and early phases of marketing research -- Research design formulation -- Data collection -- Data preparation and analysis -- Communicating the research project -- International and ethical dimensions.
9780131257337
Marketing Research
HF5415.2 / .M29 1996