Marketing Research : (Record no. 1951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00848nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120321t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131257337 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M29 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 197 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research : |
| Remainder of title | An applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle Rivever, New Jersey : |
| Name of publisher, distributor, etc | Prentice Hall, Inc., |
| Date of publication, distribution, etc | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,891p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and early phases of marketing research -- Research design formulation -- Data collection -- Data preparation and analysis -- Communicating the research project -- International and ethical dimensions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 9 (RLIN) | 198 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronald F. Bush. |
| 9 (RLIN) | 199 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | HF5415.2 |
| Call number prefix | HF5415.2 |
| Call number suffix | .M29 1996 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 21/01/2015 | 789 | 2 | HF 5415.2 .M29 1996 | Z004017 | 04/01/2024 | 15/06/2023 | C1 | 21/01/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 21/01/2015 | 791 | 2 | HF 5415.2 .M29 1996 | Z004018 | 04/01/2024 | 15/06/2023 | C2 | 21/01/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 21/01/2015 | 790 | 4 | HF 5415.2 .M29 1996 | Z004019 | 04/01/2024 | 15/06/2023 | C1 | 21/01/2015 | Books |