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Marketing Research : An applied orientation / Naresh K. Malhotra.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle Rivever, New Jersey : Prentice Hall, Inc., 1996.Description: xxi,891p. : ill. ; 24 cmISBN:
  • 9780131257337
Subject(s): LOC classification:
  • HF5415.2 .M29 1996
Contents:
Introduction and early phases of marketing research -- Research design formulation -- Data collection -- Data preparation and analysis -- Communicating the research project -- International and ethical dimensions.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF 5415.2 .M29 1996 (Browse shelf(Opens below)) C1 Available Z004017
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.2 .M29 1996 (Browse shelf(Opens below)) C2 Available Z004018
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.2 .M29 1996 (Browse shelf(Opens below)) C1 Available Z004019

Includes Index.

Introduction and early phases of marketing research -- Research design formulation -- Data collection -- Data preparation and analysis -- Communicating the research project -- International and ethical dimensions.

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