Marketing :
Masterson, Rosalind.
Marketing : an introduction / Rosalind Masterson, David Pickton. - 3rd edition. - London : McGraw Hill, c2004. - xix, 444p. : ill. ; 24 cm.
Includes bibliographical references.
The development of marketing -- Marketing today -- The marketing environment -- Market segmentation -- Buyer behavior -- Marketing research -- Product -- Promotion -- Place -- Price -- The marketing mix -- Marketing management.
9780077098766 9780077098766
2013941666
HF5415 / .M3 2004
Marketing : an introduction / Rosalind Masterson, David Pickton. - 3rd edition. - London : McGraw Hill, c2004. - xix, 444p. : ill. ; 24 cm.
Includes bibliographical references.
The development of marketing -- Marketing today -- The marketing environment -- Market segmentation -- Buyer behavior -- Marketing research -- Product -- Promotion -- Place -- Price -- The marketing mix -- Marketing management.
9780077098766 9780077098766
2013941666
HF5415 / .M3 2004