Marketing : an introduction / Rosalind Masterson, David Pickton.
Material type: TextPublication details: London : McGraw Hill, c2004.Edition: 3rd editionDescription: xix, 444p. : ill. ; 24 cmISBN:- 9780077098766
- 9780077098766
- HF5415 .M3 2004
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415 .M3 2004 (Browse shelf(Opens below)) | C.1 | Available | Z005658 |
Includes bibliographical references.
The development of marketing -- Marketing today -- The marketing environment -- Market segmentation -- Buyer behavior -- Marketing research -- Product -- Promotion -- Place -- Price -- The marketing mix -- Marketing management.
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