Marketing : (Record no. 2471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00969nam a22002655i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17756874 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190813180202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130530s2014 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013941666 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077098766 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077098766 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M3 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Masterson, Rosalind. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Rosalind Masterson, David Pickton. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | c2004. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1401 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 444p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 501 ## - WITH NOTE | |
| With note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The development of marketing -- Marketing today -- The marketing environment -- Market segmentation -- Buyer behavior -- Marketing research -- Product -- Promotion -- Place -- Price -- The marketing mix -- Marketing management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Pickton, David. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415 |
| Call number suffix | .M3 2004 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 07/09/2015 | 4144 | 1 | HF 5415 .M3 2004 | Z005658 | 04/01/2024 | 02/06/2016 | C.1 | 07/09/2015 | Books |