Services marketing :
Bennett, Rebekah.
Services marketing : a managerial approach / Rebekah, Bennett... [et. al]. - Australia : John Wiley & sons, c2003. - xix, 604 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
Understanding the basics -- Buyer behavior -- Business-to-business services -- Service quality -- Satisfaction -- Customer-perceived value -- Service research -- Managing supply and demand -- Relationship marketing and CRM -- Communication in services marketing -- Service product pricing -- Service delivery: The role of personnel and customers -- Service recovery -- E-services -- Services marketing issues in tourism and hospitality -- Franchising -- Sport marketing -- Public sector and government marketing.
0470800682 9780470800683
2006024219
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .B4 2003
Services marketing : a managerial approach / Rebekah, Bennett... [et. al]. - Australia : John Wiley & sons, c2003. - xix, 604 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
Understanding the basics -- Buyer behavior -- Business-to-business services -- Service quality -- Satisfaction -- Customer-perceived value -- Service research -- Managing supply and demand -- Relationship marketing and CRM -- Communication in services marketing -- Service product pricing -- Service delivery: The role of personnel and customers -- Service recovery -- E-services -- Services marketing issues in tourism and hospitality -- Franchising -- Sport marketing -- Public sector and government marketing.
0470800682 9780470800683
2006024219
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .B4 2003