Services marketing : (Record no. 2657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01568cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14464732 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814145104.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060724s2007 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006024219 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470800682 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470800683 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm70698948 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)70698948 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .B4 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Rebekah. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc | Rebekah, Bennett... [et. al]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | John Wiley & sons, |
| Date of publication, distribution, etc | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 604 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the basics -- Buyer behavior -- Business-to-business services -- Service quality -- Satisfaction -- Customer-perceived value -- Service research -- Managing supply and demand -- Relationship marketing and CRM -- Communication in services marketing -- Service product pricing -- Service delivery: The role of personnel and customers -- Service recovery -- E-services -- Services marketing issues in tourism and hospitality -- Franchising -- Sport marketing -- Public sector and government marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Professions |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing. |
| 9 (RLIN) | 257 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| General subdivision | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bove, Lilian. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dann, Susan |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Drennan, Judy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frazer , Lorelle |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .B4 2003 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 19/05/2016 | 6262 | 3 | HF5415.13 .B4 2003 | Z007798 | 04/01/2024 | 19/06/2023 | C.3 | 19/05/2016 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 21/05/2016 | 6325 | 3 | HF5415.13 .B4 2003 | Z007931 | 04/01/2024 | 19/06/2023 | C.4 | 21/05/2016 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 17/09/2015 | 4349 | 3 | HF5415.13 .B4 2003 | Z005912 | 04/01/2024 | 19/06/2023 | C.1 | 17/09/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 24/09/2015 | 4430 | 4 | HF5415.13 .B4 2003 | Z006045 | 04/01/2024 | 19/06/2023 | C.2 | 24/09/2015 | Books |