Services marketing : a managerial approach / Rebekah, Bennett... [et. al].
Material type: TextPublication details: Australia : John Wiley & sons, c2003.Description: xix, 604 p. : ill. ; 29 cmISBN:- 0470800682
- 9780470800683
- HF5415.13 .B4 2003
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.13 .B4 2003 (Browse shelf(Opens below)) | C.4 | Available | Z007931 | ||
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.13 .B4 2003 (Browse shelf(Opens below)) | C.3 | Available | Z007798 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .B4 2003 (Browse shelf(Opens below)) | C.2 | Available | Z006045 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .B4 2003 (Browse shelf(Opens below)) | C.1 | Available | Z005912 |
Includes bibliographical references and indexes.
Understanding the basics -- Buyer behavior -- Business-to-business services -- Service quality -- Satisfaction -- Customer-perceived value -- Service research -- Managing supply and demand -- Relationship marketing and CRM -- Communication in services marketing -- Service product pricing -- Service delivery: The role of personnel and customers -- Service recovery -- E-services -- Services marketing issues in tourism and hospitality -- Franchising -- Sport marketing -- Public sector and government marketing.
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