Essentials of marketing /
Essentials of marketing / June Summers et. al. - Australia : Thomson, 2003. - xx, 522 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
The marketing experience -- Customer information -- Managing the marketing elements: product and distribution decisions -- Managing the marketing elements: integrated marketing communication and pricing decisions -- The world of marketing.
9780170104616
2008026073
Marketing.
HF5415 / .S8 2003