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Essentials of marketing / June Summers et. al.

By:
Contributor(s): Material type: TextTextPublication details: Australia : Thomson, 2003.Description: xx, 522 p. : col. ill. ; 27 cmISBN:
  • 9780170104616
Subject(s): LOC classification:
  • HF5415 .S8 2003
Contents:
The marketing experience -- Customer information -- Managing the marketing elements: product and distribution decisions -- Managing the marketing elements: integrated marketing communication and pricing decisions -- The world of marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.13.S86 2003 (Browse shelf(Opens below)) C.2 Available Z007239
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13.S86 2003 (Browse shelf(Opens below)) C.1 Available Z007104

Includes bibliographical references and index.

The marketing experience -- Customer information -- Managing the marketing elements: product and distribution decisions -- Managing the marketing elements: integrated marketing communication and pricing decisions -- The world of marketing.

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