Essentials of marketing / June Summers et. al.
Material type: TextPublication details: Australia : Thomson, 2003.Description: xx, 522 p. : col. ill. ; 27 cmISBN:- 9780170104616
- HF5415 .S8 2003
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.13.S86 2003 (Browse shelf(Opens below)) | C.2 | Available | Z007239 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13.S86 2003 (Browse shelf(Opens below)) | C.1 | Available | Z007104 |
Includes bibliographical references and index.
The marketing experience -- Customer information -- Managing the marketing elements: product and distribution decisions -- Managing the marketing elements: integrated marketing communication and pricing decisions -- The world of marketing.
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