Essentials of marketing / (Record no. 3383)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01037cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15325415 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814124043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080611s2008 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008026073 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170104616 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S8 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | . |
| 245 00 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc | June Summers et. al. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Thomson, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 522 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing experience -- Customer information -- Managing the marketing elements: product and distribution decisions -- Managing the marketing elements: integrated marketing communication and pricing decisions -- The world of marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Summers, Jane. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Gardiner, Michael. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Lamb, Charles W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Hair, Joseph F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Mcdaniel, Carl. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .S86 2003 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 15/12/2015 | 5661 | 3 | HF5415.13.S86 2003 | Z007239 | 04/01/2024 | 19/06/2023 | C.2 | 15/12/2015 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 07/12/2015 | 5600 | 2 | HF5415.13.S86 2003 | Z007104 | 04/01/2024 | 15/06/2023 | C.1 | 07/12/2015 | Books |