Public relations : principles and practice /
Public relations : principles and practice /
[edited by] Philip J. Kitchen.
- 1st ed.
- London ; Boston : International Thomson Business Press, 2010
- x, 325 p. : ill. ; 25 cm.
Includes bibliographical references (p. 307-320) and index.
Introduction and overview of public relations -- The role of public relations in organisations -- The evolution of public relations: principles and practice -- A strategic perspective for public relations -- The internal communications context -- Public relations: the external public's context -- External public relations activities -- Corporate social responsibility: linking behaviour with reputation -- Financial and investor public relations -- Government and lobbying activities -- Corporate advertising: the generic image -- Issue and crisis management: fail-safe procedures -- The interaction between public relations and marketing -- The emergence of marketing PR -- Developing a research framework: inductive vs deductive? -- Measuring the success rate: evaluating the process and PR programmes -- Role and function: principles and practice revisited.
1861520913
97005338
Public relations.
HM263 / .K5 1997
Includes bibliographical references (p. 307-320) and index.
Introduction and overview of public relations -- The role of public relations in organisations -- The evolution of public relations: principles and practice -- A strategic perspective for public relations -- The internal communications context -- Public relations: the external public's context -- External public relations activities -- Corporate social responsibility: linking behaviour with reputation -- Financial and investor public relations -- Government and lobbying activities -- Corporate advertising: the generic image -- Issue and crisis management: fail-safe procedures -- The interaction between public relations and marketing -- The emergence of marketing PR -- Developing a research framework: inductive vs deductive? -- Measuring the success rate: evaluating the process and PR programmes -- Role and function: principles and practice revisited.
1861520913
97005338
Public relations.
HM263 / .K5 1997