Public relations : (Record no. 456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01596pam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 707186 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250306020011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970130s1997 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97005338 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861520913 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM263 |
| Item number | .K5 1997 |
| 245 00 - TITLE STATEMENT | |
| Title | Public relations : |
| Remainder of title | principles and practice / |
| Statement of responsibility, etc | [edited by] Philip J. Kitchen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Boston : |
| Name of publisher, distributor, etc | International Thomson Business Press, |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 325 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 307-320) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and overview of public relations -- The role of public relations in organisations -- The evolution of public relations: principles and practice -- A strategic perspective for public relations -- The internal communications context -- Public relations: the external public's context -- External public relations activities -- Corporate social responsibility: linking behaviour with reputation -- Financial and investor public relations -- Government and lobbying activities -- Corporate advertising: the generic image -- Issue and crisis management: fail-safe procedures -- The interaction between public relations and marketing -- The emergence of marketing PR -- Developing a research framework: inductive vs deductive? -- Measuring the success rate: evaluating the process and PR programmes -- Role and function: principles and practice revisited. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 505 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kitchen, Philip J. |
| 9 (RLIN) | 979 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HM263 |
| Call number suffix | .K5 1997 |
| Koha issues (borrowed), all copies | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type | Checked out | Public note | Cost, normal purchase price | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Zetech Library - Mang'u Campus | Zetech Library - Mang'u Campus | General Stacks | 14/03/2022 | 8284 | 57 | 13 | HM 263.K5 2010 | Z010012 | 06/01/2025 | 11/07/2018 | C6 | 14/03/2022 | Books | 6750.00 | 7250.00 | |||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Nairobi City Campus | Zetech Library - Nairobi City Campus | General Stacks | 26/03/2012 | 516 | 14 | 2 | HM 263.K5 2010 | Z000507 | 19/02/2025 | 03/02/2025 | C1 | 26/03/2012 | Books | ||||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Nairobi City Campus | Zetech Library - Nairobi City Campus | General Stacks | 13/09/2012 | 2432 | 63 | 13 | HM 263.K5 2010 | Z002625 | 20/06/2025 | 20/06/2025 | C3 | 14/09/2012 | Books | 04/07/2025 | |||||||
| Library of Congress Classification | Zetech Library - Nairobi City Campus | Zetech Library - Nairobi City Campus | General Stacks | 15/05/2013 | 2637 | HM 263.K5 2010 | 02734 | 20/02/2017 | C4 | 15/05/2013 | Books | ||||||||||||
| Library of Congress Classification | Zetech Library - Nairobi City Campus | Zetech Library - Nairobi City Campus | General Stacks | 15/05/2013 | 2639 | 56 | 11 | HM 263.K5 2010 | Z002736 | 02/11/2023 | 02/11/2023 | C6 | 15/05/2013 | Books | 16/11/2023 | REPLACE BY BEVERY SHISIA WITH BOOK ACCESSION NUMBER 11093 | |||||||
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | Reference | 26/03/2012 | 922 | 19 | 7 | HM 263.K5 2010 | Z000508 | 10/06/2025 | 13/05/2025 | C2 | 26/03/2012 | Books | ||||||||
| Library of Congress Classification | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 15/05/2013 | 2638 | 58 | 14 | HM 263.K5 2010 | Z002735 | 10/01/2025 | 06/10/2022 | C5 | 15/05/2013 | Books |