Branding: A reference guide to solving your toughest branding problems and strengthening your market position/
VanAuken, Brad
Branding: A reference guide to solving your toughest branding problems and strengthening your market position/ Bard VanAuken - Mumbai, Jaico Publishing House: c2015 - xiv, 306 pages: ill. ; 23cm.
includes index
Introduction to brand management -- Designing the brand -- Building the brand -- Leveraging the brand -- Brand metrics -- Other brand management considerations -- Brand management: A summary
9798179926689
HD69 / .B7 .V36 2015
Branding: A reference guide to solving your toughest branding problems and strengthening your market position/ Bard VanAuken - Mumbai, Jaico Publishing House: c2015 - xiv, 306 pages: ill. ; 23cm.
includes index
Introduction to brand management -- Designing the brand -- Building the brand -- Leveraging the brand -- Brand metrics -- Other brand management considerations -- Brand management: A summary
9798179926689
HD69 / .B7 .V36 2015