Branding: (Record no. 9752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00778nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250716155343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250716b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798179926689 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .B7 .V36 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | VanAuken, Brad |
| 9 (RLIN) | 28461 |
| 245 ## - TITLE STATEMENT | |
| Title | Branding: |
| Remainder of title | A reference guide to solving your toughest branding problems and strengthening your market position/ |
| Statement of responsibility, etc | Bard VanAuken |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai, |
| Name of publisher, distributor, etc | Jaico Publishing House: |
| Date of publication, distribution, etc | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 306 pages: |
| Other physical details | ill. ; |
| Dimensions | 23cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to brand management -- Designing the brand -- Building the brand -- Leveraging the brand -- Brand metrics -- Other brand management considerations -- Brand management: A summary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | LCC |
| Call number prefix | HD69 |
| Call number suffix | .B7 .V36 2015 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Staff Collection | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 15/07/2025 | DONATION | 11220 | 1 | 3 | HD69 .B7 ,V36 2015 | Z012948 | 17/11/2025 | 29/07/2025 | 29/07/2025 | C1 | 16/07/2025 | Books |