Branding: A reference guide to solving your toughest branding problems and strengthening your market position/ Bard VanAuken
Material type:
TextPublication details: Mumbai, Jaico Publishing House: c2015Description: xiv, 306 pages: ill. ; 23cmISBN: - 9798179926689
- HD69 .B7 .V36 2015
Contents:
Introduction to brand management -- Designing the brand -- Building the brand -- Leveraging the brand -- Brand metrics -- Other brand management considerations -- Brand management: A summary
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books
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Zetech Library - Ruiru Campus General Stacks | Non-fiction | HD69 .B7 ,V36 2015 (Browse shelf(Opens below)) | C1 | Checked out Staff Collection | 17/11/2025 | Z012948 |
includes index
Introduction to brand management -- Designing the brand -- Building the brand -- Leveraging the brand -- Brand metrics -- Other brand management considerations -- Brand management: A summary
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