Positioning : the battle for your mind / Al Ries, Jack Trout.
Material type:
TextPublication details: New York ; London : McGraw-Hill, c2001.Description: viii, 213 p. ; 21 cmISBN: - 0071373586
- 9780071373586
- HF5827.2 .R53 2001
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Zetech Library - TRC General Stacks | Non-fiction | MOT HF5827.2.R53 2001 (Browse shelf(Opens below)) | C1 | Available | Z002489 |
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"How to be seen and heard in the overcrowded marketplace"--Cover.
"With a new preface by Jack Trout"--P. [4] of cover.
Includes index.
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