The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
Material type: TextPublication details: Lincolnwood, IL : NTC Business Books, c2000.Description: xv, 247 p. : ill. ; 24 cmISBN:- 0844222577
- HD69.B7 .M373 2000
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HD69 .B7 M373 1999 (Browse shelf(Opens below)) | C2 | Available | Z000786 | ||
Books | Zetech Library - TRC General Stacks | HD69 .B7 M373 1999 (Browse shelf(Opens below)) | C 1 | Available | Z000785 |
Browsing Zetech Library - Pioneer shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HD62.7 .P4 2010 Managing small business: an entrepreneurial emphasis/ | HD62.7 .P4 2010 Managing small business: an entrepreneurial emphasis/ | HD69 .B7K45 2003 Strategic Brand Management: | HD69 .B7 M373 1999 The brand marketing book : | HD69.M 2012 Project management : | HD69.M 2012 Project management : | HD69.M 2012 Project management : |
At head of title: American Marketing Association.
Includes bibliographical references (p. 237-240) and index.
Introduction -- Equity, loyalty, and a good brand name -- Creating a brand niche -- Creating, managing and marketing brand equity.
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