Essentials of marketing / Frances Brassington, Stephen Pettitt.
Material type: TextPublication details: Harlow, England ; New York : Pearson, 2013.Edition: 3rd edDescription: xvi, 608 p. : col. ill. ; 27 cmISBN:- 9780273727644 (pbk. : alk. paper)
- HF5415 .B6336 2013
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415 .B6336 2013 (Browse shelf(Opens below)) | C3 | Available | Z004312 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .B6336 2013 (Browse shelf(Opens below)) | C1 | Available | Z004310 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .B6336 2013 (Browse shelf(Opens below)) | C2 | Available | Z004311 |
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HF 5415.A76 2005 Marketing : | HF 5415 .A76 2012 Marketing : an introduction / | HF5415 .B3587 2011 The 30 day MBA in marketing / | HF5415 .B6336 2013 Essentials of marketing / | HF5415 .B6336 2013 Essentials of marketing / | HF 5415 .D92 2001 Business marketing : | HF 5415 .F47 2004 Foundations of marketing / |
Includes bibliographical references and indexes.
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
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