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New products management / Merle Crawford, Anthony Di Benedetto.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass : McGraw-Hill/Irwin, c2008.Edition: 10th edDescription: xvi, 575 p. : ill. ; 24 cmISBN:
  • 9780071289238
Subject(s): LOC classification:
  • HF5415.153 .C72 2011
Contents:
Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.153 .C72 2011 (Browse shelf(Opens below)) C2 Available Z003218
Books Books Zetech Library - TRC Reference Non-fiction HF5415.153 .C72 2011 (Browse shelf(Opens below)) C1 Not For Loan Z003217
Browsing Zetech Library - TRC shelves, Shelving location: Reference, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.13 .S24 2009 Marketing simplified / HF5415.15 .E43 2011 Strategic brand management / HF 5415.15 .P56 2011 The experience economy / HF5415.153 .C72 2011 New products management / HF5415.2 .H3 2010 Essentials of marketing research / HF5415.5 .H2897 2010 Customer service : HF5415.7 .R87 2014 The handbook of logistics & distribution management /

Includes bibliographical references and index.

Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.

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