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Principles of services marketing / Adrian Palmer.

By: Material type: TextTextPublication details: London ; New York : McGraw-Hill, c2008.Edition: 5th edDescription: xviii, 606 p. : ill. ; 24 cmISBN:
  • 9780077116279
Subject(s): LOC classification:
  • HF5415.13 .P3242 2008
Contents:
What is services marketing? -- The service offer -- The service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to consumers --The pricing of services -- Promoting services -- Internal marketing -- Managing capacity -- Managing the marketing effort -- International marketing of services -- Integrative case study-circular distributors -- Marketing services.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks HF5415.13.P3242 2008 (Browse shelf(Opens below)) Available Z003335
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13.P3242 2008 (Browse shelf(Opens below)) C.2 Available Z005637
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.13 .M369 2005 Basic marketing : HF 5415.13 .M369 2005 Basic marketing : HF 5415.13 .P3242 2001 Principles of services marketing / HF5415.13.P3242 2008 Principles of services marketing / HF5415.13 .P38 2009 Improve your marketing and grow your business / HF 5415. 13 .P387 2004 Marketing management : HF 5415. 13 .P387 2004 Marketing management :

includes index.

Includes bibliographical references (p. [331]-340) and index.

What is services marketing? -- The service offer -- The service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to consumers --The pricing of services -- Promoting services -- Internal marketing -- Managing capacity -- Managing the marketing effort -- International marketing of services -- Integrative case study-circular distributors -- Marketing services.

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