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International marketing research / C. Samuel Craig and Susan P. Douglas.

By: Contributor(s): Material type: TextTextPublication details: Chichester [England] ; New York, NY : Wiley, c2000.Edition: 2nd edDescription: xxii, 425 p. : ill. ; 25 cmISBN:
  • 0471983225 (pbk.)
Subject(s): LOC classification:
  • HF1416 .C73 2000
Contents:
Marketing research in a global environment -- Designing international marketing research -- Secondary data sources -- Use of secondary data -- Issues in collecting primary data -- Non-survey data collection techniques -- Survey research: Instrument design -- Sampling and data collection -- Multi-country scale development -- Analysis of multi-country data -- Assessing differences in the structure of variables -- The international marketing information system -- Challenges facing international marketing research -- Future directions in international marketing research.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF1416.C73 2000 (Browse shelf(Opens below)) C1 Available Z003413
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 1416 .C375 2009 International marketing / HF 1416 .C375 2009 International marketing / HF1416.C375 2012 International marketing / HF1416.C73 2000 International marketing research / HF1416.C953 1993 International marketing / HF1416.I54 1998 International and global marketing : HF1416 .J43 2001 Global marketing strategies /

Douglas' name appears first on the earlier edition.

Includes bibliographical references and indexes.

Marketing research in a global environment -- Designing international marketing research -- Secondary data sources -- Use of secondary data -- Issues in collecting primary data -- Non-survey data collection techniques -- Survey research: Instrument design -- Sampling and data collection -- Multi-country scale development -- Analysis of multi-country data -- Assessing differences in the structure of variables -- The international marketing information system -- Challenges facing international marketing research -- Future directions in international marketing research.

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