Fundametals of marketing : an African perspective / Francis N. Kibera and B. Chege Waruingi.
Material type: TextPublication details: Nairobi : Kenya Literature Bureau, 1998.Description: xv, 248p. : ill. ; 17 cmISBN:- a08548
- HF5415.12.A37 .K5 1988
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.12.A37K5 1988 (Browse shelf(Opens below)) | C5 | Available | Z003764 | ||
Books | Zetech Library - TRC Reference | Non-fiction | HF5415.12.A37K5 1988 (Browse shelf(Opens below)) | C1 | Checked out Not For Loan | 26/09/2024 | Z003760 | |
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.12.A37K5 1988 (Browse shelf(Opens below)) | C2 | Available | Z003761 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.12.A37K5 1988 (Browse shelf(Opens below)) | C3 | Available | Z003762 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.12.A37K5 1988 (Browse shelf(Opens below)) | C4 | Available | Z003763 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
No cover image available No cover image available No cover image available | No cover image available No cover image available No cover image available | No cover image available No cover image available No cover image available | ||||||
HF5415 .S59 2009 Consumer behaviour : | HF 5415 .S65 1999 Consumer Behavior : | HF5415.12.A37K5 1988 Fundametals of marketing : an African perspective / | HF5415.12.A37K5 1988 Fundametals of marketing : an African perspective / | HF5415.12.A37K5 1988 Fundametals of marketing : an African perspective / | HF5415.12.A89 .D48 2000 Developments in Australasian Marketing / | HF5415.122 .L68 1998 Services Marketing : |
Marketing -- Market consumer behavior -- Market research -- Sales forecasting -- Market segmentation -- Marketing mix variables -- Product decisions -- Distribution decisions -- Middlemen and determinants of distribution systems in Africa -- Price decisions -- Promotion decisions -- Management of personal selling -- Advertising decisions -- Sales promotion and publicity -- Marketing of services --- Agricultural marketing -- International marketing -- Regional economic grouping and marketing -- SADC -- ECOWAS -- Eastern and southern African preferential trade area.
There are no comments on this title.