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International Marketing : a global perspective/ Hans Muhlbacher, Lee Dahringer and Helmuth Leihs.
Material type:
TextPublication details: London: Thomson business press, 1999.Edition: 2nd edDescription: xx, 983 p. : ill. ; 27 cmISBN: - 9781861524560
- HF1416 .M84 1999
Contents:
International marketing-motivation and press -- Potential market assessment -- Basic strategic decisions -- Building and sustaining the global position .
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Mang'u General Stacks | Non-fiction | HF1416 .M84 1999 (Browse shelf(Opens below)) | C2 | Available | Z003939 | ||
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Zetech Library - TRC Reference | Non-fiction | HF1416 .M84 1999 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003938 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | HF1416 .M84 1999 (Browse shelf(Opens below)) | C3 | Available | Z003940 |
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| HF1017.B6554 2015 Essentials of business statistics / | HF1017.L4234 2010 Applied statistics for business and economics / | HF1017 .T39 2007 Business statistics for non-mathematicians / | HF1416 .M84 1999 International Marketing : | HF 5341 .A6 1994 Modern business administration / | HF5415 .A7 2012 Marketing : | HF 5415.B4 2006 Principles and practice of marketing / |
includes index.
International marketing-motivation and press -- Potential market assessment -- Basic strategic decisions -- Building and sustaining the global position .
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