International Marketing : a global perspective/ Hans Muhlbacher, Lee Dahringer and Helmuth Leihs.
Material type: TextPublication details: London: Thomson business press, 1999.Edition: 2nd edDescription: xx, 983 p. : ill. ; 27 cmISBN:- 9781861524560
- HF1416 .M84 1999
Contents:
International marketing-motivation and press -- Potential market assessment -- Basic strategic decisions -- Building and sustaining the global position .
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF1416 .M84 1999 (Browse shelf(Opens below)) | C2 | Available | Z003939 | ||
Books | Zetech Library - TRC Reference | Non-fiction | HF1416 .M84 1999 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003938 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF1416 .M84 1999 (Browse shelf(Opens below)) | C3 | Available | Z003940 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF1416 .J43 2004 Global marketing strategies / | HF1416 .J43 2004 Global marketing strategies / | HF 1416 .M55 1996 Export Marketing for a Small Handicraft Business / | HF1416 .M84 1999 International Marketing : | HF 1416 .S35 2000 Communicating globally : | HF2580.9 .B68 2008 The expected benefits trade liberation for world income and development: | HF2580.9 .B68 2008 The expected benefits trade liberation for world income and development: |
includes index.
International marketing-motivation and press -- Potential market assessment -- Basic strategic decisions -- Building and sustaining the global position .
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