Strategic market management / David A. Aaker.
Material type:
TextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 8th edDescription: xii, 322 p. : ill. ; 23 cmISBN: - 9780470056233 (pbk. : alk. paper)
- 0470056231 (pbk. : alk. paper)
- HF5415.13 .A23 2008
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .A23 2008 (Browse shelf(Opens below)) | C.9 | Available | Z005924 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .A23 2008 (Browse shelf(Opens below)) | C.7 | Available | Z004400 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .A23 2008 (Browse shelf(Opens below)) | C.6 | Available | Z004401 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .A23 2008 (Browse shelf(Opens below)) | Available | Z004362 |
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| HF 5415.1265 .S749 1998 Electronic.marketing@internet : | HF 5415.129 .D46 2011 Managing buyer-supplier relations : | HF 5415.13 .A23 2001 Strategic market management / | HF5415.13 .A23 2008 Strategic market management / | HF5415.13 .A23 2008 Strategic market management / | HF5415.13 .A23 2008 Strategic market management / | HF5415.13 .A23 2008 Strategic market management / |
Includes bibliographical references and index.
Strategic market management -an introduction and overview -- External and customer analysis -- Competitor analysis -- Market/sub-market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage, synergy, and strategic philosophies -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands-the exit, milk, and consolidate options -- Organizational issues.
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