Marketing / William M. Pride, O. C. Ferrell.
Material type: TextPublication details: Australia : South-Western, Cengage Learning, c2012.Edition: 16th ed., 2012 edDescription: xxx.656p : col.ill. ; 28 cmISBN:- 9780538480567
- 0538489564
- HF5415 .H8 2012
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Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z004566 | ||
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.7 | Available | Z004571 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.10 | Available | Z004574 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.11 | Available | Z004575 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.17 | Available | Z004581 |
Browsing Zetech Library - Mang'u shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415 .B6336 2013 Essentials of marketing / | HF5415 .H8 2012 Marketing / | HF5415 .H8 2012 Marketing / | HF5415 .H8 2012 Marketing / | HF5415 .K6314 2013 Principles of marketing / | HF5415 .L4 2012 The business of marketing / | HF5415 .L4 2012 The business of marketing / |
Includes indexes.
Part 1: marketing strategy and environment -- Part two: marketing research and target market analysis -- Part three: customer behavior and E- marketing -- Part four: product decisions -- Part five: distribution decisions -- Part six: promotion decisions -- Part seven: pricing decision -- Part eight: social responsibility and marketing ethics.
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