Marketing / William M. Pride, O. C. Ferrell.
Material type:
TextPublication details: Australia : South-Western, Cengage Learning, c2012.Edition: 16th ed., 2012 edDescription: xxx.656p : col.ill. ; 28 cmISBN: - 9780538480567
- 0538489564
- HF5415 .H8 2012
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.15 | Available | Z004579 | ||
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.14 | Available | Z004578 | ||
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.12 | Available | Z004576 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.2 | Available | Z004567 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.16 | Available | Z004580 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.13 | Available | Z004577 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.9 | Available | Z004573 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.6 | Available | Z004570 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.5 | Available | Z004569 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.4 | Available | Z004568 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.3 | Available | Z004565 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z004566 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.8 | Available | Z004572 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.7 | Available | Z004571 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.10 | Available | Z004574 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.11 | Available | Z004575 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .H8 2012 (Browse shelf(Opens below)) | C.17 | Available | Z004581 |
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| HF5415 .H8 2012 Marketing / | HF5415 .H8 2012 Marketing / | HF5415 .H8 2012 Marketing / | HF5415 .H8 2012 Marketing / | HF 5415 .K6314 1991 Principle of Marketing/ | HF5415.K6314 2012 Principles of marketing / | HF 5415 .K636 2010 Principles of marketing / |
Includes indexes.
Part 1: marketing strategy and environment -- Part two: marketing research and target market analysis -- Part three: customer behavior and E- marketing -- Part four: product decisions -- Part five: distribution decisions -- Part six: promotion decisions -- Part seven: pricing decision -- Part eight: social responsibility and marketing ethics.
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