Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Exploring marketing research / William G. Zikmund, Barry J. Babin.

By: Contributor(s): Material type: TextTextPublication details: Australia ; Mason, OH : Cengage Learning, c2010.Edition: 10th edDescription: xxii, 714 p. : ill. ; 28 cmISBN:
  • 9780324788617
  • 0324788614
Subject(s): LOC classification:
  • HF5415.2 .Z54 2010
Contents:
The role of marketing research--Beginning stages of research process--Research designs for collecting primary data--Measurement concepts--Sampling and field work--Data analysis and presentation--Comprehensive cases with computerized databases.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.2 .Z54 2010 (Browse shelf(Opens below)) C.7 Available Z008011
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.2 .Z54 2010 (Browse shelf(Opens below)) C.2 Available Z004900
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF5415.2 .Z54 2010 (Browse shelf(Opens below)) C.3 Available Z004897
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF5415.2 .Z54 2010 (Browse shelf(Opens below)) C.4 Available Z004898
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF5415.2 .Z54 2010 (Browse shelf(Opens below)) C.1 Not For Loan Z004901
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.2 .Z54 2010 (Browse shelf(Opens below)) C.6 Available Z006856
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.2 .Z54 2010 (Browse shelf(Opens below)) C.5 Available Z004899
Browsing Zetech Library - Pioneer shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.2.Z54 2007 Marketing research / HF5415.2 .Z54 2010 Exploring marketing research / HF5415.2 .Z54 2010 Exploring marketing research / HF5415.2 .Z54 2010 Exploring marketing research / HF 5415.32 .S37 2007 Consumer behaviour / HF5415.33.E85 S65 2011 Consumer behaviour : HF5415.33.E85 S65 2011 Consumer behaviour :

Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes bibliographical references and index.

The role of marketing research--Beginning stages of research process--Research designs for collecting primary data--Measurement concepts--Sampling and field work--Data analysis and presentation--Comprehensive cases with computerized databases.

There are no comments on this title.

to post a comment.