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The business of marketing /
Material type:
TextPublication details: Australia : Stratstar, c2012.Edition: 2nd edDescription: 198 p. ; 24 cmISBN: - 9780975228203
- HF5415 .L4 2012
Contents:
Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Product classification and services marketing -- Product management -- Product presentation -- Place/distribution -- The promotion mix -- Promotion methods -- Pricing -- Marketing research.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.19 | Available | Z004783 | ||
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.18 | Available | Z004782 | ||
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.17 | Available | Z004781 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.21 | Available | Z004785 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.2 | Available | Z004765 | ||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | Available | Z004366 | |||
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.16 | Available | Z004780 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.15 | Available | Z004779 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.13 | Available | Z004777 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.10 | Available | Z004774 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.8 | Available | Z004772 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.6 | Available | Z004770 | ||
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Books
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Zetech Library - Pioneer Reference | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z004766 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.11 | Available | Z004775 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.12 | Available | Z004776 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.14 | Available | Z004778 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.7 | Available | Z004771 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.5 | Available | Z004769 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.4 | Available | Z004768 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.20 | Available | Z004784 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .L4 2012 (Browse shelf(Opens below)) | C.3 | Available | Z004767 |
Browsing Zetech Library - Pioneer shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| HF 5415 .K636 2010 Principles of marketing / | HF 5415 .K636 2010 Principles of marketing / | HF 5415 .K636 2010 Principles of marketing / | HF5415 .L4 2012 The business of marketing / | HF5415 .L4 2012 The business of marketing / | HF5415 .L4 2012 The business of marketing / | HF5415 .L4 2012 The business of marketing / |
Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Product classification and services marketing -- Product management -- Product presentation -- Place/distribution -- The promotion mix -- Promotion methods -- Pricing -- Marketing research.
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