Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xvi, 439 p. : ill. ; 24 cmISBN:
  • 0256218943
Subject(s): LOC classification:
  • HF1416 .I54 1998
Contents:
Introduction -- The environment of international and global marketing -- International and global marketing strategies -- International and global marketing operations -- Ethical issues -- Selected cases and a decision simulation.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF1416.I54 1998 (Browse shelf(Opens below)) C.1 Available Z005649
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF1416.C375 2012 International marketing / HF1416.C73 2000 International marketing research / HF1416.C953 1993 International marketing / HF1416.I54 1998 International and global marketing : HF1416 .J43 2001 Global marketing strategies / HF1416 .J43 2004 Global marketing strategies / HF1416 .J43 2004 Global marketing strategies /

Includes bibliographical references.

Introduction -- The environment of international and global marketing -- International and global marketing strategies -- International and global marketing operations -- Ethical issues -- Selected cases and a decision simulation.

There are no comments on this title.

to post a comment.