Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Cases in global marketing strategies /

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton MifflinCompany, 2004.Edition: 6th edDescription: Mixed pagination : ill. ; 20 cmISBN:
  • 9780618310609
LOC classification:
  • HF5415.13 .J4 2004
Contents:
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF 5415.13 .J4 2004 (Browse shelf(Opens below)) C.1 Available Z005626
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .J4 2004 (Browse shelf(Opens below)) C.6 Available Z007670
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .J4 2004 (Browse shelf(Opens below)) C.7 Available Z007671
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .J4 2004 (Browse shelf(Opens below)) C.5 Available Z006730
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.13 .H64 2000 Marketing Best Prices / HF 5415.13 .H87 2007 Business marketing management : HF5415.13 .H88 2013 Business marketing management : HF 5415.13 .J4 2004 Cases in global marketing strategies / HF 5415.13 .J4 2004 Cases in global marketing strategies / HF 5415.13 .J4 2004 Cases in global marketing strategies / HF 5415.13 .J4 2005 Cases in global marketing strategies / Jean-Pierre Jeannet.

Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort.

There are no comments on this title.

to post a comment.